Monday, Aug. 21 | 12:30 — 1:30 p.m.
The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak-performance business speaker who has keynoted conferences on four continents. He has been featured on CNN, ESPN, Fox News and "CBS This Morning," as well as in The Wall Street Journal, The New York Times and USA Today. Ross' program is based on a series of books he wrote in which he interviewed more than 500 professional athletes and coaches that all had one thing in common: they were all members of championship teams. In his research, he concluded that the same metrics and characteristics that were common among champions in sports also were common in peak performers in business. As he learned, champions have a unique DNA and his goal in this keynote session is to get audience members thinking about their own DNA and the differentiators they possess that would ultimately lead customers to choose to do business with them. At the core, his message is simple: We like to do business with people who we trust, who we like, and who just "get it" — champions.